I`ve come across a very interesting view on social media, stated by Mirko Lange, head of Talkabout Communications. He says social media is the "cocaine" of communication, referring to a conversation between Bill Cosby and a friend of his:
Cosby: "Tell me, what is it about cocaine that makes it so wonderful?"
Friend: "It intensifies your personality."
Cosby: "But what if you`re an asshole?"
Now according to Lange, this applies to social media just as much: Using it, whether professionally or private, will enhance and intensify your personality (i.e. your brand`s or your company`s personality). If you are an asshole - don`t use it. It`s as simple as that.
Well, unfortunately only few people see themselves that clearly. So they`ll do it anyways. And I do think that even a negative reputation can be turned into a positive one through social media, through public engagement and transparency.
But for some reason it`s usually the corporations who have a negative image already - the shady big players - that manage to screw up something as easy as social media.
Why? Because they handle it exactly the way they used to handle traditional media: dumping information on a passive audience and performing one-way communication instead of dialogue. This is bound to fail, since passive audiences don`t exist anymore. They`ve turned into publics, and publics want to be engaged.
We`ve seen the examples of Nestle, Walmart and BP (all issued in this blog) and they all had one mistake in common: they entered social media (a medium based on and consisting of two-way communication) and forced it into a one-way communicational approach. By spinning and holding back information, ignoring customers and other stakeholder groups, or - most obvious - by trying to withdraw information through legal actions (like Nestle who tried to get rid of the Greenpeace youtube video by issuing copyright claims). At least we now know how they`ve been handling their PR for decades.
These actions backfire in social media. Once information is online, it will stay there forever and there is no sense in manipulating your public anymore. The main principles of social media are dialogue, transparency and engagement.
So join the social media party, but even if you think you`re the coolest kid on the block: be social and take part in the conversation! If your not interested in other people`s opinion - don`t ask for it in the first place.
In many ways, social media is like cocaine. It`s highly addictive and it turns out the best and the worst in people. So make sure you are on your best behaviour.
7 Responses to "Social Media: The Cocaine of Communications?" (Leave A Comment)
19 October 2015 at 04:32
gucci belts
fake jordans
coach factory
nike high heels
cheap gucci shoes
cheap nike
christian louboutin shoes
nike discount
michael kors outlet
coach purses outlet
coach factory outlet online
jordan 11
timberland boots for women
ferragamo shoes
coach wallet
kobe 8
vans shoes clearance
michael kors outlet
jordan 11 concord
abercrombie
coach bags sale
nike outlet
lebron james shoes
fitflops clearance
burberry outlet
cheap coach purses
ray ban outlet
north face jackets for women
hollister.com
prada outlet
under armour basketball shoes
polo ralph lauren outlet
air jordan 12
coach factory online
north face backpack
fitflop outlet online
lebron james shoes 2015
cheap rolex watches
the north face clearance
cheap north face jackets
cheap jordan shoes
salomon shoes
michael kors purses cheap
jordan shoes
1019 wjl
25 October 2019 at 11:10
Absolutely love creative photography. Join our community, share your photos and read the latest photography tips and features.Footwear photo editing services
Background Removal Service
clipping path service
29 April 2022 at 02:17
mmorpg
INSTAGRAM TAKİPCİ SATIN AL
TİKTOK JETON HİLESİ
tiktok jeton hilesi
antalya saç ekimi
referans kimliği nedir
İNSTAGRAM TAKİPÇİ SATIN AL
metin2 pvp serverlar
instagram takipçi satın al
29 December 2022 at 17:39
Good content. You write beautiful things.
korsan taksi
mrbahis
taksi
sportsbet
vbet
hacklink
vbet
hacklink
sportsbet
29 July 2023 at 18:29
zonguldak
hakkari
muş
sinop
erzurum
5LEMUF
7 August 2023 at 03:25
salt likit
salt likit
QUK
20 August 2023 at 08:27
salt likit
salt likit
MDUNUL
Post a Comment